EVENT: VitaliV ‘S/S 09 Debut Collection London Fashion Week
Client: VitaliV
Brief: PR, Brand & Event Consultancy for the launch of new Russian cutting edge fashion label. Emc3 covered all Press & Buyer communication, provided & managed the guestlist of industry VIP's, fashion opinionleaders, AB1 Professionals & stylists.
Event Solution: With an extraordinary venue & catwalk stage built on top of the church pews at Grosvenor Chapel, Mayfair -VitaliV presented a dramatic & sensual collection to a high profile audience which included Elle magazine, World Music Awards comittee & Miss England whilst filmed for Fashion TV. The evening continued with an exclusive backstage party consisting of champagne & a healthy twist on the obligatory canapés- 'smörgåstårta', a Swedish savoury dish consisting of gravad lax where VIP´s could meet the designer personally, mingle with the models, press & media. At the end of the night guests left with goodiebags incl. "Limited edition" VitaliV sunglasses, pendants & diamanté encrusted t-shirts to attend the nightclub after party at Vendome Mayfair.
Verdict: ..."We achieved a huge interest & awareness of the VitaliV brand...wouldn't have been possible without emc3's inside knowledge of the fashion industry, their creative thinking & logistical skills..."