EVENT: Appella Watch Launch
Client: Appella
No. Of guests: 100
Brief: To launch the “Worlds Slimmest Watch” to consumers and trade press
Venue/location: The Savoy Hotel, The Strand, London
Event Solution: EMC3 commenced the solution by signing up Chris Brosnan and John Fashanu to become brand ambassadors for the Appella, ensuring column inches and celebrity endorsement. The launch was held in the elegant Beaufort Room at The infamous Savoy hotel, and was filled with trade press, suppliers and celebrities for the grand “unveiling” and presentations throughout the day. Guests stayed long after the last presentation, enjoying canapés, drinks and socializing. Following on from this later in the evening, EMC3 organised a consumer led event at MO*VIDA Members Bar, attended by over 300 people. This brought further awareness to the brand, targeting as wide a spectrum of the public as possible.
“Congratulations EMC3, thanks to you, Appella has firmly landed in London ”.