TubeMogul focuses on software for brand advertising and held TubeMogul University Europe 2015 in Lisbon. Approximately 140 attendees including valued clients and TubeMogul staff took part to expand their knowledge on TubeMogul’s upcoming products, services and goals. The two day conference was held in Coroa II, one of Penha Longa’s main conference spaces. The 2015 conference kick-started with a welcome dinner in The Arcos Room at Penha Longa’s on-site Palace. Highlights included a key-note speech delivered by the company’s CEO, Brett Wilson and panel discussions including representatives from Adidas, Heineken and Hotels.com. The off-site activity was held at Benefica Stadium. Guests arrived by police escort, and were taken to their changing rooms where bespoke team uniforms awaited them as well as their own Adidas football cleats! Teams were brought out onto the pitch to the Champions League song, as the players would. Attendees were given the chance to see the Benefica Eagle fly through the stadium, while visiting exclusive back-of-house areas including the commentators box. To close, a press conference was held by Benefica to present the top player with a signed shirt from the team! The event closed two days later with the sun shining over a garden lunch in the resort’s Adens Gardens.